{"id":88104,"date":"2017-07-18T12:25:17","date_gmt":"2017-07-18T12:25:17","guid":{"rendered":"https:\/\/dks.digital\/blog\/sin-categoria\/mejora-roi-traves-del-marketing-performance\/"},"modified":"2017-07-18T12:25:17","modified_gmt":"2017-07-18T12:25:17","slug":"mejora-roi-traves-del-marketing-performance","status":"publish","type":"post","link":"https:\/\/dks.digital\/mx\/blog\/marketing\/mejora-roi-traves-del-marketing-performance\/","title":{"rendered":"Mejora tu ROI a trav\u00e9s del Marketing de Performance"},"content":{"rendered":"<p>Performance Marketing es un modelo de marketing online en el que el anunciante s\u00f3lo paga por los resultados conseguidos. La definici\u00f3n acu\u00f1ada por la Performance Marketing Association, organizaci\u00f3n a la que pertenecen compa\u00f1\u00edas como Google, Yahoo!, Dell, eBay o Amazon deja claro que\u00a0<strong>esta pr\u00e1ctica de marketing se orienta a generar una respuesta de los usuarios que se traduce en una suscripci\u00f3n, un registro, un reenv\u00edo, un like o una venta<\/strong>, por ejemplo.<\/p>\n<p>&nbsp;<\/p>\n<p>As\u00ed, la empresa de performance marketing s\u00f3lo es remunerada si logra los objetivos pactados en los canales digitales existentes.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19257 size-blog-one-column-both-sidebar aligncenter\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2017\/07\/Performance_Marketing_DKS-590x415.jpeg\" alt=\"Performance_Marketing_DKS\" width=\"590\" height=\"415\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Con el performance marketing se pasa del pago por clic o por impresiones al pago por resultados y lo que determina si una campa\u00f1a es eficaz no son c\u00e1lculos estad\u00edsticos, sino datos reales recolectados por el sistema de tracking que almacena clicks, conversiones, ventas o suscripciones en tiempo real.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>El marketing de performance es un segmento de la publicidad con mayor crecimiento que consigue a grandes rasgos que por cada d\u00f3lar invertido el retorno sea de once. Un generador en tiempo real de oportunidades de conseguir ingresos con estrategias mobile de generaci\u00f3n de leads y de pago por acci\u00f3n o PPA.<\/p>\n<p>&nbsp;<\/p>\n<p>Adem\u00e1s, m\u00e1s all\u00e1 de que existan ciertos inconvenientes, como el hecho de que la empresa que presta el servicio asume la totalidad del riesgo en lo que se refiere al plano econ\u00f3mico,\u00a0el performance marketing ofrece beneficios como la eficencia directa a las acciones online con lo que conversi\u00f3n es instant\u00e1nea conociendo el anunciante previamente y con exactitud el coste unitario de cada acci\u00f3n que se pone en juego en cualquiera de los variados medios online controlando a la perfecci\u00f3n los resultados.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00bfQuieres conocer a fondo como realizar estrategias de marketing de performance como parte de tu estrategia digital? Nacho Somalo, director de nuestro Curso de Performance Marketing te lo explica.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Entrevista Nacho Somalo - Curso de Performance Marketing KSchool\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/EZg66hzdoqQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Performance Marketing es un modelo de marketing online en el que el anunciante s\u00f3lo paga por los resultados conseguidos. La definici\u00f3n acu\u00f1ada por la Performance Marketing Association, organizaci\u00f3n a la que pertenecen compa\u00f1\u00edas como Google, Yahoo!, Dell, eBay o Amazon deja claro que\u00a0esta pr\u00e1ctica de marketing se orienta a generar una respuesta de los usuarios [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":88107,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[414],"tags":[458,539,469,858],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mejora tu ROI a trav\u00e9s del Marketing de Performance - DKS, tu centro de estudios especializado en internet<\/title>\n<link rel=\"canonical\" href=\"https:\/\/dks.digital\/mx\/blog\/marketing\/mejora-roi-traves-del-marketing-performance\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mejora tu ROI a trav\u00e9s del Marketing de Performance - DKS, tu centro de estudios especializado en internet\" \/>\n<meta property=\"og:description\" content=\"Performance Marketing es un modelo de marketing online en el que el anunciante s\u00f3lo paga por los resultados conseguidos. 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