{"id":87850,"date":"2017-03-01T11:24:20","date_gmt":"2017-03-01T10:24:20","guid":{"rendered":"https:\/\/dks.digital\/blog\/sin-categoria\/ladies-that-ux\/"},"modified":"2017-03-01T11:24:20","modified_gmt":"2017-03-01T10:24:20","slug":"ladies-that-ux","status":"publish","type":"post","link":"https:\/\/dks.digital\/mx\/blog\/usabilidad-ux\/ladies-that-ux\/","title":{"rendered":"Ladies That UX"},"content":{"rendered":"<p>Cuando descubrimos Ladies That UX no encant\u00f3 la iniciativa y sab\u00edamos que ten\u00edamos que patrocinar alguno de sus eventos.<\/p>\n<p>&nbsp;<\/p>\n<p>Con presencia en m\u00e1s de treinta ciudades alrededor del mundo, esta reuni\u00f3n se organiza<strong>\u00a0el \u00faltimo Martes de cada mes en Madrid<\/strong> <strong>para hacer que la mujer tenga m\u00e1s visibilidad en el mundo del UX, que m\u00e1s mujeres den presentaciones y muestren su trabajo y en definitiva, que cada vez haya m\u00e1s mujeres referentes en Usabilidad en Espa\u00f1a.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Ladies That UX Madrid,\u00a0es un afterwork, unas ca\u00f1as de curro, un encuentro entre colegas\u00a0y una reuni\u00f3n entre compa\u00f1eras de profesi\u00f3n que quieren enterarse de qu\u00e9 est\u00e1 haciendo cada una y \u00a0c\u00f3mo hacer que su trabajo tenga m\u00e1s relevancia, sea conocido. Es un espacio donde poder plantear en confianza dudas, buscar formaci\u00f3n y apoyo con el \u00fanico fin de crecer profesionalmente.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14994 size-full\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2017\/03\/ladies_that_ux_1.jpg\" alt=\"ladies_that_ux_1\" width=\"411\" height=\"385\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>En el Ladies That UX de ayer que tuvo lugar en Campus Madrid, <strong>m\u00e1s de 30 mujeres, profesionales del UX tomaron asiento para escuchar atentamente la ponencia de <a href=\"https:\/\/www.linkedin.com\/in\/patriciagalancastro\/\">Patricia Gal\u00e1n<\/a><\/strong>, que cont\u00f3 a todas las all\u00ed presentes c\u00f3mo fue el proceso de transformaci\u00f3n digital a nivel redise\u00f1o y \u00a0usabilidad de la p\u00e1gina del banco de <a href=\"https:\/\/www.ing.es\/\">ING Direct<\/a> y c\u00f3mo de d\u00edficil fue, que los usuarios aceptaran este cambio.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00bfLa clave? <strong>O\u00edr a sus clientes<\/strong> <strong>y valorar cada una de sus propuestas<\/strong> enfrent\u00e1ndose a una Resistencia tan real como una petici\u00f3n de <a href=\"https:\/\/www.change.org\/p\/ing-direct-retorno-a-la-antigua-interface-en-ing\">Change.org <\/a>en la que se recog\u00edan firmas para hacer que volviera la antigua interfaz de la web del Banco.<\/p>\n<p>&nbsp;<\/p>\n<p>A\u00f1os de duro trabajo que se extendieron m\u00e1s de lo esperado pero que merecer\u00edan la pena si finalmente se llegaba a la mejora exacta que el usuario, sin saberlo o sin quererlo necesitaba. Y as\u00ed por fin, <strong>ING logr\u00f3 convertirse\u00a0en una web con un aumento de funcionalidades m\u00e1s que evidente, sencilla, intuitiva y en resumen, usable.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Una reflexi\u00f3n sobre c\u00f3mo el Usuario se toma estos cambios y c\u00f3mo enfrentarse a ellos desde la empresa acompa\u00f1ado de un debate abierto en el que las experiencias personales y las opiniones a nivel profesional enriquecieron la hora que dur\u00f3 el evento.<\/p>\n<p>&nbsp;<\/p>\n<p>As\u00ed que,<strong> si eres chica y est\u00e1s metida (o te est\u00e1s metiendo) en el mundo del UX<\/strong>, no puedes dejar de unirte al grupo de Ladies That UX de Madrid.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando descubrimos Ladies That UX no encant\u00f3 la iniciativa y sab\u00edamos que ten\u00edamos que patrocinar alguno de sus eventos. &nbsp; Con presencia en m\u00e1s de treinta ciudades alrededor del mundo, esta reuni\u00f3n se organiza\u00a0el \u00faltimo Martes de cada mes en Madrid para hacer que la mujer tenga m\u00e1s visibilidad en el mundo del UX, que [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":87856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[416],"tags":[458,563,640,799,431],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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