{"id":87333,"date":"2019-02-07T17:08:47","date_gmt":"2019-02-07T16:08:47","guid":{"rendered":"https:\/\/dks.digital\/blog\/sin-categoria\/claves-vender-exito-amazon\/"},"modified":"2019-02-07T17:08:47","modified_gmt":"2019-02-07T16:08:47","slug":"claves-vender-exito-amazon","status":"publish","type":"post","link":"https:\/\/dks.digital\/mx\/blog\/ecommerce\/claves-vender-exito-amazon\/","title":{"rendered":"Las claves para vender con \u00e9xito en Amazon"},"content":{"rendered":"<h5><strong>La mayor\u00eda de los comercios ya tienen presencia online, sin embargo no basta con tener un dominio web y montar una p\u00e1gina para empezar a vender. Tener una estrategia, saber gestionar los productos y aprender a posicionar tu negocio es fundamental para lograr, no solo vender, si no tambi\u00e9n ganar a la competencia. De todo esto charlamos con Pablo Renaud y Nacho Somalo, directores del\u00a0<a href=\"https:\/\/dks.digital\/cursos\/curso-ecommerce-manager-amazon-madrid\/\">Curso de Ecommerce Manager en Amazon<\/a>, en esta entrevista sobre Amazon y Marketplaces.<\/strong><\/h5>\n<p>&nbsp;<\/p>\n<p>Es dif\u00edcil luchar contra los grandes marketplaces que se presentan como un gran cat\u00e1logo de productos, y es que \u00bfqui\u00e9n no ha comprado nunca en Amazon? Aprovechar el tir\u00f3n de estos gigantes para vender tus propios productos es una opci\u00f3n, pero siempre sabiendo como hacerlo. Si quieres tener beneficios es importante conocer <strong>c\u00f3mo funciona el ecommerce y\u00a0las herramientas que los marketplaces ponen a nuestra disposici\u00f3n<\/strong>, as\u00ed como definir la estrategia que mejor se adapta a nuestro tipo de negocio y los productos que vendemos.<\/p>\n<p><a href=\"https:\/\/dks.digital\/wp-content\/uploads\/2019\/02\/ecommerce_estrategia.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27146 size-full\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2019\/02\/ecommerce_estrategia.jpg\" alt=\"ecommerce_estrategia\" width=\"1366\" height=\"393\" \/><\/a><\/p>\n<p><strong>Pablo Renaud<\/strong>, Head of Ecommerce Strategy en Ebolution, y <strong>Nacho Somalo<\/strong>, Founder at Lonesome Digital, pasaron por DKS para hablarnos sobre ecommerce, y m\u00e1s concretamente sobre los <strong>marketplaces<\/strong>.<\/p>\n<p><strong>\u00bfEs necesario fijar una estrategia para vender en marketplaces?<\/strong> Nacho Somalo lo tiene claro: &#8220;Cuando te metes en algo, lo que sea, tienes que tener una estrategia. Saber d\u00f3nde quieres llegar y cu\u00e1l es el camino para hacerlo&#8221;.<\/p>\n<p>Ante la pregunta estrella de<strong> cu\u00e1l es la clave para tener \u00e9xito en Amazon<\/strong>, Renaud se\u00f1ala como primer punto a considerar que &#8220;hay que tener el producto perfectamente integrado, con stock en tiempo real y desarrollar una muy buena estrategia de precio&#8221;.<\/p>\n<p><a href=\"https:\/\/dks.digital\/wp-content\/uploads\/2019\/02\/ecommerce_claves-exito-amazon.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27148 aligncenter\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2019\/02\/ecommerce_claves-exito-amazon.jpg\" alt=\"ecommerce_claves-exito-amazon\" width=\"1366\" height=\"393\" \/><\/a><\/p>\n<p>\u00bfQuer\u00e9is saber m\u00e1s sobre que opinan\u00a0estos dos profesionales de las ventas online o cu\u00e1l es su postura ante la fidelizaci\u00f3n de los clientes a trav\u00e9s de Amazon? \u00bfCu\u00e1les son sus <strong>consejos para definir una buena estrategia para vender en marketplaces<\/strong>?<\/p>\n<p>Os dejamos la entrevista completa. Os aseguramos que, si os interesa el mundo del ecommerce y los marketplaces, no tiene desperdicio.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Pablo Renaud y Nacho Somalo nos hablan sobre ecommerce y marketplaces\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Te4k2RB6OaU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Para seguir aprendiendo de la mano de estos dos profesionales\u00a0reserva ya tu plaza en la pr\u00f3xima convocatoria del<strong> <a href=\"https:\/\/dks.digital\/cursos\/ecommerce-manager-amazon-madrid\/\">Curso de Ecommerce Manager en Amazon<\/a><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">[dt_sc_button type=&#8221;type2&#8243; link=&#8221;https:\/\/dks.digital\/cursos\/ecommerce-manager-amazon-madrid\/&#8221; size=&#8221;medium&#8221; bgcolor=&#8221;#ffc72c&#8221; target=&#8221;_blank&#8221; timeline_button=&#8221;no&#8221;]Curso de Ecommerce Manager en Amazon[\/dt_sc_button]<\/p>\n<p>&nbsp;<\/p>\n<p>Si tienes cualquier duda puedes escribirnos a\u00a0<strong><a href=\"mailto:info@dks.digital\">info@dks.digital<\/a><\/strong> o llamarnos al tel\u00e9fono <strong>91 577 83 41. \u00a1<\/strong>Estaremos encantados de ayudarte!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La mayor\u00eda de los comercios ya tienen presencia online, sin embargo no basta con tener un dominio web y montar una p\u00e1gina para empezar a vender. Tener una estrategia, saber gestionar los productos y aprender a posicionar tu negocio es fundamental para lograr, no solo vender, si no tambi\u00e9n ganar a la competencia. De todo [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":82903,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[417],"tags":[437,666],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las claves para vender con \u00e9xito en Amazon - DKS, tu centro de estudios especializado en internet<\/title>\n<link rel=\"canonical\" href=\"https:\/\/dks.digital\/mx\/blog\/ecommerce\/claves-vender-exito-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las claves para vender con \u00e9xito en Amazon - DKS, tu centro de estudios especializado en internet\" \/>\n<meta property=\"og:description\" content=\"La mayor\u00eda de los comercios ya tienen presencia online, sin embargo no basta con tener un dominio web y montar una p\u00e1gina para empezar a vender. 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