{"id":83257,"date":"2012-06-19T15:52:55","date_gmt":"2012-06-19T15:52:55","guid":{"rendered":"https:\/\/dks.digital\/blog\/sin-categoria\/la-integracion-del-marketing-offline-online-2\/"},"modified":"2012-06-19T15:52:55","modified_gmt":"2012-06-19T15:52:55","slug":"la-integracion-del-marketing-offline-online-2","status":"publish","type":"post","link":"https:\/\/dks.digital\/mx\/blog\/marketing\/la-integracion-del-marketing-offline-online-2\/","title":{"rendered":"Marketing offline y online: \u00bfes la integraci\u00f3n la clave?"},"content":{"rendered":"

La importancia de integrar marketing offline y online para una estrategia exitosa.<\/strong><\/h2>\n

“Los usuarios actuales que ser\u00e1n los clientes de las empresas en los pr\u00f3ximos cinco a diez a\u00f1os ya no diferencian entre las experiencias digitales y f\u00edsicas, sino que las integran de manera natural”. Esta afirmaci\u00f3n de Trist\u00e1n El\u00f3segui refleja la realidad actual<\/a> tanto en el mundo de la anal\u00edtica digital como en el marketing offline y online.<\/p>\n

Expertos como Nacho Carn\u00e9s, Senior Director en Kaspersky Lab, destacan la necesidad de integrar marketing offline y online. Esto se realiza en las empresas para lograr una estrategia exitosa que est\u00e9 apoyada en las experiencias digitales, f\u00edsicas y m\u00f3viles, y que permita alcanzar los objetivos de negocio.<\/p>\n

Seg\u00fan un estudio de comScore Networks, el 63% de los compradores que buscan informaci\u00f3n en l\u00ednea finalmente compran offline en lugar de en l\u00ednea. Esta tendencia refleja el hecho de que los usuarios actuales no diferencian entre el mundo online y offline, lo que implica que las empresas deben dise\u00f1ar estrategias adecuadas para cada medio, pero siempre integrando ambos.<\/p>\n

 <\/p>\n

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Hazte Analista Digital<\/h2>\r\n

Aprende a analizar y aplicar estrategias para aumentar la visibilidad teniendo en cuenta los requerimientos de cada empresa o proyecto.<\/p>\r\n <\/div>\r\n

\r\n Ver oferta \"\"\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n \n

 <\/p>\n

Ejemplos como el anuncio en televisi\u00f3n de Twitter durante una carrera Nascar en los Estados Unidos demuestran que algunas empresas ya est\u00e1n tomando en serio esta realidad. Adem\u00e1s, seg\u00fan un estudio de DataXu, el 44% de las empresas actualmente destina al menos el 50% de su presupuesto a la publicidad digital.<\/p>\n

En este contexto, un informe de Nielsen de abril del 2021 afirma que el 92% de los consumidores en todo el mundo conf\u00eda en las recomendaciones de amigos y familiares. Esto subraya la importancia de una estrategia integral que abarque tanto el mundo online como offline. Por esta raz\u00f3n, en DKS ofrecemos un M\u00e1ster en Anal\u00edtica Digital<\/a>. Gracias a este m\u00e1ster se permite a los estudiantes adquirir habilidades para integrar de manera efectiva ambas experiencias en las estrategias de marketing de una empresa.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cLos usuarios actuales que son los que dentro de cinco y diez a\u00f1os van a ser clientes de esas empresas ya no diferencian, ya no es gente offline, gente online sino que esas personas hacen ambas cosas e interact\u00faan con un mundo y con el otro de una forma natural\u201d. Estas palabras de Trist\u00e1n El\u00f3segui son el reflejo de una realidad actual…<\/p>\n","protected":false},"author":19,"featured_media":83026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[414],"tags":[448,469,594],"acf":[],"yoast_head":"\nMarketing offline y online: \u00bfes la integraci\u00f3n la clave? - DKS, tu centro de estudios especializado en internet<\/title>\n<link rel=\"canonical\" href=\"https:\/\/dks.digital\/mx\/blog\/marketing\/la-integracion-del-marketing-offline-online-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing offline y online: \u00bfes la integraci\u00f3n la clave? - DKS, tu centro de estudios especializado en internet\" \/>\n<meta property=\"og:description\" content=\"\u201cLos usuarios actuales que son los que dentro de cinco y diez a\u00f1os van a ser clientes de esas empresas ya no diferencian, ya no es gente offline, gente online sino que esas personas hacen ambas cosas e interact\u00faan con un mundo y con el otro de una forma natural\u201d. Estas palabras de Trist\u00e1n El\u00f3segui son el reflejo de una realidad actual...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dks.digital\/mx\/blog\/marketing\/la-integracion-del-marketing-offline-online-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DKS, tu centro de estudios especializado en internet\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-19T15:52:55+00:00\" \/>\n<meta name=\"author\" content=\"DKS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dks.digital\/mx\/blog\/marketing\/la-integracion-del-marketing-offline-online-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dks.digital\/mx\/blog\/marketing\/la-integracion-del-marketing-offline-online-2\/\"},\"author\":{\"name\":\"DKS\",\"@id\":\"https:\/\/dks.digital\/mx\/#\/schema\/person\/6faf69c6ce843175d96680251a0d6723\"},\"headline\":\"Marketing offline y online: \u00bfes la integraci\u00f3n la clave?\",\"datePublished\":\"2012-06-19T15:52:55+00:00\",\"dateModified\":\"2012-06-19T15:52:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dks.digital\/mx\/blog\/marketing\/la-integracion-del-marketing-offline-online-2\/\"},\"wordCount\":387,\"publisher\":{\"@id\":\"https:\/\/dks.digital\/mx\/#organization\"},\"image\":{\"@id\":\"https:\/\/dks.digital\/mx\/blog\/marketing\/la-integracion-del-marketing-offline-online-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dks.digital\/wp-content\/uploads\/2023\/03\/blog-seo-scaled.jpg\",\"keywords\":[\"marketing\",\"marketing online\",\"trist\u00e1n el\u00f3segui\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es-MX\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dks.digital\/mx\/blog\/marketing\/la-integracion-del-marketing-offline-online-2\/\",\"url\":\"https:\/\/dks.digital\/mx\/blog\/marketing\/la-integracion-del-marketing-offline-online-2\/\",\"name\":\"Marketing offline y online: \u00bfes la integraci\u00f3n la clave? 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