{"id":83117,"date":"2021-03-09T08:00:48","date_gmt":"2021-03-09T07:00:48","guid":{"rendered":"https:\/\/dks.digital\/blog\/sin-categoria\/lecturas-previas-antes-de-estudiar-analitica-digital-en-dks\/"},"modified":"2026-04-22T14:56:27","modified_gmt":"2026-04-22T12:56:27","slug":"lecturas-previas-antes-de-estudiar-analitica-digital-en-dks","status":"publish","type":"post","link":"https:\/\/dks.digital\/mx\/blog\/analitica-web\/lecturas-previas-antes-de-estudiar-analitica-digital-en-dks\/","title":{"rendered":"Lecturas previas antes de estudiar Anal\u00edtica Digital"},"content":{"rendered":"<p>Enhorabuena, si has llegado hasta aqu\u00ed y est\u00e1s leyendo esto es porque has decidido estudiar Anal\u00edtica Digital, o porque lo est\u00e1s a\u00fan pensando y no sabes qu\u00e9 conocimientos previos puede requerir una formaci\u00f3n como \u00e9sta. No te preocupes, nosotros nos encargamos de informarte de los diferentes recursos a los que puedes (y debes) acudir si quieres convertirte en Analista Digital.<\/p>\n<p>Si has decidido estudiar <a href=\"https:\/\/dks.digital\/mx\/maestria\/maestria-analitica-web\/\">Anal\u00edtica Digital en DKS,<\/a> no es necesario que tengas una titulaci\u00f3n previa espec\u00edfica ni tener conocimientos anal\u00edticos, \u00a1eso lo aprender\u00e1s con nosotros! Sin embargo, si que es importante que cuentes con conocimientos de marketing digital (conceptos, vocabulario, etc.) y, sobre todo, muchas ganas de jugar con datos, n\u00fameros y de aprender esta profesi\u00f3n.<\/p>\n<h2 style=\"text-align: left;\">\u00bfC\u00f3mo me preparo antes de estudiar Anal\u00edtica Digital?<\/h2>\n<p>Existen cientos de recursos, tanto gratuitos como de pago, perfectos para adquirir los conocimientos previos necesarios antes de comenzar tu formaci\u00f3n para convertirte en Analista Digital. A continuaci\u00f3n, te presentamos nuestra recomendaci\u00f3n<\/p>\n<p><strong>Libros<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.fnac.es\/a1131452\/Gemma-Munoz-Marketing-Analytics\">Marketing Analytics, de Gema Mu\u00f1oz<\/a><\/li>\n<li><a href=\"https:\/\/www.fnac.es\/a6166981\/El-arte-de-medir#omnsearchpos=1\">El Arte de Medir, de Gema Mu\u00f1oz<\/a><\/li>\n<li><a href=\"https:\/\/www.flat101.es\/estudio-sobre-la-conversion-en-negocios-digitales-espanoles-2019\/\">Estudio sobre la conversi\u00f3n en negocios digitales, de Flat 101<\/a><\/li>\n<li><a href=\"https:\/\/www.fnac.es\/a419663\/Avinash-Kaushik-Analitica-web-2-0#omnsearchpos=1\">Web Analytics, de AvinashKaushik<\/a><\/li>\n<li><a href=\"https:\/\/www.fnac.es\/a709985\/Yves-Pigneur-Tu-modelo-de-negocio#omnsearchpos=1\">Tu modelo de negocio, de Alexander Osterwalder e Yves Pigneur<\/a><\/li>\n<li><a href=\"https:\/\/www.academia.edu\/7062678\/The_Big_Book_of_Key_Performance_Indicators_by_Eric_Peterson\">The Big Book of KPI\u2019s, de Eric T. Peterson<\/a><\/li>\n<li><a href=\"https:\/\/www.amazon.es\/Lean-Analytics-utilizar-startup-Emprende\/dp\/8416125244\">Lean Analytics, de Eric Ries<\/a><\/li>\n<li><a href=\"https:\/\/www.casadellibro.com\/libro-no-me-hagas-pensar-actualizacion\/9788441537279\/2610920?gclid=Cj0KCQiA4L2BBhCvARIsAO0SBdbisny-IRbpTtNw9XUOdEjn6umWqMb1-EB9NoBa9AYV-P3FR3lnCfsaAr43EALw_wcB\">Don\u2019t make me think!, de Steve Krug<\/a><\/li>\n<li><a href=\"https:\/\/www.amazon.com\/facil-imposible-Rocket-Surgery-Made\/dp\/8441527547\">Rocket Surgery Made Easy, de Steve Krug<\/a><\/li>\n<\/ul>\n<p><strong>Blogs<\/strong><\/p>\n<ul>\n<li>El blog de<a href=\"https:\/\/www.kaushik.net\/avinash\/\"> Avinash Kausik<\/a><\/li>\n<li>El blog de <a href=\"https:\/\/www.simoahava.com\/\">Simo Ahava<\/a><\/li>\n<li><a href=\"https:\/\/elartedemedir.com\/blog\/\">El Arte de Medir<\/a><\/li>\n<li>El blog de <a href=\"https:\/\/oriolfarre.me\/\">Oriol Farrel<\/a><\/li>\n<\/ul>\n<p><strong>Podcasts<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/open.spotify.com\/show\/2OQCEabUZGBFMJHfT8FzKt\">El Arte de Medir\u00a0<\/a><\/li>\n<\/ul>\n<p style=\"text-align: left;\">\u00a1Tu carrera como Analista Digital est\u00e1 a punto de comenzar!<\/p>\n<p>Si tienes cualquier duda, puedes escribirnos a info@dks.digital<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enhorabuena, si has llegado hasta aqu\u00ed y est\u00e1s leyendo esto es porque has decidido estudiar Anal\u00edtica Digital, o porque lo est\u00e1s a\u00fan pensando y no sabes qu\u00e9 conocimientos previos puede requerir una formaci\u00f3n como \u00e9sta. No te preocupes, nosotros nos encargamos de informarte de los diferentes recursos a los que puedes (y debes) acudir si [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":82966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[421],"tags":[443,467,507,508],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lecturas previas antes de estudiar Anal\u00edtica Digital | DKS<\/title>\n<meta name=\"description\" content=\"Si has decidido estudiar Anal\u00edtica Digital, estas lecturas previas son perfectas para llegar lo m\u00e1s preparado posible a esta formaci\u00f3n.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dks.digital\/mx\/blog\/analitica-web\/lecturas-previas-antes-de-estudiar-analitica-digital-en-dks\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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