{"id":83342,"date":"2025-09-16T15:29:38","date_gmt":"2025-09-16T13:29:38","guid":{"rendered":"https:\/\/dks.digital\/cursos\/curso-cro-conversion-rate-optimization\/"},"modified":"2026-02-27T10:14:38","modified_gmt":"2026-02-27T09:14:38","slug":"curso-cro-conversion-rate-optimization","status":"publish","type":"curso","link":"https:\/\/dks.digital\/mx\/cursos\/curso-cro-conversion-rate-optimization\/","title":{"rendered":"Curso en CRO"},"content":{"rendered":"\n<section class='hero-pdp' >\n\n      <div class=\"hero-pdp__accelerator -hidden-from-md\">\n      <p class=\"container hero-pdp__accelerator-text\">20% de descuento &#8211; Hasta el 29 de abril<\/p>\n    <\/div>\n  \n  <picture class=\"hero-pdp__picture\">\n    <!-- tatamiento vertical -->\n    <source media=\"(max-width: 1023px)\" srcset=\"https:\/\/dks.digital\/wp-content\/uploads\/2025\/08\/mobile-17.jpg\" loading=\"eager\" fetchpriority=\"high\" data-identifier=\"hero-image\" \/>\n    <!-- tatamiento version_horizontal -->\n    <img decoding=\"async\" class=\"hero-pdp__image\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2025\/08\/desktop-35.jpg\" alt=\"\" title=\"desktop (35)\" loading=\"eager\" fetchpriority=\"high\" data-identifier=\"hero-image\" \/>\n  <\/picture>\n\n  \n  <div class='hero-pdp__inner container'>\n    <div class='hero-pdp__content'>\n\n      <h1 class='hero-pdp__title'>Curso de CRO<\/h1>\n\n      <ul class='hero-pdp__highlighted'>\n        \n          \n          <li class='hero-pdp__highlighted-item'>\n\n                          <p class='hero-pdp__highlighted-title'>Online<\/p>\n            \n                          <p class='hero-pdp__highlighted-content'>En l\u00ednea<\/p>\n            \n          <\/li>\n\n        \n          \n          <li class='hero-pdp__highlighted-item'>\n\n                          <p class='hero-pdp__highlighted-title'>Duraci\u00f3n<\/p>\n            \n                          <p class='hero-pdp__highlighted-content'>3 meses<\/p>\n            \n          <\/li>\n\n        \n          \n          <li class='hero-pdp__highlighted-item'>\n\n                          <p class='hero-pdp__highlighted-title'>19 de mayo<\/p>\n            \n                          <p class='hero-pdp__highlighted-content'>M, X y J: 19:00 a 21:30h<\/p>\n            \n          <\/li>\n\n              <\/ul>\n\n              <div class='hero-pdp__wysiwyg'><ul>\n<li>Aprende a potenciar la rentabilidad de cualquier proyecto digital.<\/li>\n<li>Domina las t\u00e9cnicas de conversi\u00f3n web m\u00e1s avanzadas y efectivas<\/li>\n<\/ul>\n<\/div>\n      \n      <div class=\"hero-pdp__container\">\n\n        \n        \n        <div class=\"hero-pdp__collaboration__block\">\n\n          \n          \n        <\/div>\n\n        <div class=\"hero-pdp__logos\">\n          <p class=\"hero-pdp__logos-content\"><\/p>\n          <div class=\"hero-pdp__logos-list\">\n\n            \n          <\/div>\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  <div class=\"hero-pdp__backdrop\"><\/div>\n\n<\/section>\n\n\n<div class=\"menu-pdp\" data-module=\"menu-pdp\">\n  <div class=\"container\">\n    <div class=\"menu-pdp__content\" data-menu=\"container\">\n              <a class=\"menu-pdp__link active\" \n           data-anchor=\"descripcion\" \n           data-gtm-container=\"navegacion_secundaria\" \n           data-gtm-action=\"navigation\">\n          Descripci\u00f3n        <\/a>\n              <a class=\"menu-pdp__link \" \n           data-anchor=\"DKS\" \n           data-gtm-container=\"navegacion_secundaria\" \n           data-gtm-action=\"navigation\">\n          \u00bfPor qu\u00e9 DKS?        <\/a>\n              <a class=\"menu-pdp__link \" \n           data-anchor=\"estudios\" \n           data-gtm-container=\"navegacion_secundaria\" \n           data-gtm-action=\"navigation\">\n          Plan de estudios        <\/a>\n              <a class=\"menu-pdp__link \" \n           data-anchor=\"profesores\" \n           data-gtm-container=\"navegacion_secundaria\" \n           data-gtm-action=\"navigation\">\n          Profesores        <\/a>\n              <a class=\"menu-pdp__link \" \n           data-anchor=\"financiacion\" \n           data-gtm-container=\"navegacion_secundaria\" \n           data-gtm-action=\"navigation\">\n          Financiaci\u00f3n        <\/a>\n              <a class=\"menu-pdp__link \" \n           data-anchor=\"testimonios\" \n           data-gtm-container=\"navegacion_secundaria\" \n           data-gtm-action=\"navigation\">\n          Testimonios        <\/a>\n            <a class=\"menu-pdp__button button--secondary\" data-anchor=\"form\" data-gtm-container=\"boton_info\" data-gtm-category=\"solicitud_info_contextual\" data-gtm-action=\"form_open\">Solicita informaci\u00f3n<\/a>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"section-form\">\n\n    <div class=\"section-form__content\">\n\n    <section class='-width-vw -bg-black -text-white' id='descripcion'>\n        <div class='container'>\n            <div class=\"section-form__wysiwyg\">\n                            <h2 class='section-form__title'>Convierte a tus usuarios en potenciales clientes a trav\u00e9s del CRO<\/h2>\n                        <div class=\"section-form__inner\">\n\n<p>El&nbsp;<strong>CRO (Conversi\u00f3n Rate Optimization)<\/strong>&nbsp;se ha convertido en una de las disciplinas m\u00e1s demandadas en Marketing Digital. El motivo es simple: despu\u00e9s de invertir en captaci\u00f3n de visitas, el sector digital se vuelca ahora en maximizar el rendimiento de este tr\u00e1fico, es decir, la conversi\u00f3n. Ya no se trata de cantidad, sino de calidad.<\/p>\n\n\n\n<p>El profesional CRO se encarga de identificar y analizar c\u00f3mo los usuarios interact\u00faan con los diferentes activos digitales (web y app principalmente).<\/p>\n\n\n\n<p>Para lograr triunfar en este complejo proceso se requiere dominar varias disciplinas, como el\u202fan\u00e1lisis, psicolog\u00eda, persuasi\u00f3n, estad\u00edstica, testing e investigaci\u00f3n cualitativa. En DKS hemos juntado a los mejores y m\u00e1s expertos profesionales en CRO para elaborar un programa que cubra la metodolog\u00eda, las herramientas, la estrategia y las t\u00e9cnicas CRO que han pulido durante a\u00f1os.<\/p>\n\n\n\n<p>Trabajar\u00e1s con las herramientas m\u00e1s demandadas del mercado<strong>: &nbsp;VWO y Google Analytics 4<\/strong><\/p>\n\n\n\n<ul class='panel-img--square' id=\"\">\n            <li class='panel-img--square__item'>\n          <figure class='panel-img--square__figure'>\n            <div class='panel-img--square__figure-inner'>\n              <img class='panel-img--square__img' \n                   width=\"74\" \n                   height=\"64\" \n                   src='https:\/\/dks.digital\/wp-content\/uploads\/2023\/03\/google-analytics-4-e1750409884862.png'\n                   alt=''>\n            <\/div>\n            <figcaption class='panel-img--square__caption'>Google Analytics 4<\/figcaption>\n          <\/figure>\n        <\/li>\n            <li class='panel-img--square__item'>\n          <figure class='panel-img--square__figure'>\n            <div class='panel-img--square__figure-inner'>\n              <img class='panel-img--square__img' \n                   width=\"74\" \n                   height=\"64\" \n                   src='https:\/\/dks.digital\/wp-content\/uploads\/2025\/08\/VWO.png'\n                   alt=''>\n            <\/div>\n            <figcaption class='panel-img--square__caption'>VWO<\/figcaption>\n          <\/figure>\n        <\/li>\n    <\/ul>\n\n\n<div class=\"outstanding\">\n  <p class=\"outstanding__text\">Con este curso aprender\u00e1 todo lo necesario para implantar una estrategia exitosa de CRO.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n        <\/div>\n<\/section>\n\n\n    <section class='-width-vw ' id='DKS'>\n        <div class='container'>\n            <div class=\"section-form__wysiwyg\">\n                            <h2 class='section-form__title'>Por qu\u00e9 estudiar el curso de CRO<\/h2>\n                        <div class=\"section-form__inner\">\n\n<div class=\"list--number\">\n    <h3 class=\"list--number__title\">Optimiza eficientemente tus tasas de conversi\u00f3n.<\/h3>\n    <ol class=\"list--number__list\">\n          <li><p>Fundamentos del CRO: Comprender los principios b\u00e1sicos de la optimizaci\u00f3n de la tasa de conversi\u00f3n (CRO).<\/p><\/li>\n          <li><p>An\u00e1lisis del comportamiento del usuario: Realizar an\u00e1lisis cuantitativos y cualitativos para entender c\u00f3mo los usuarios interact\u00faan con un sitio web.<\/p><\/li>\n          <li><p>T\u00e9cnicas de psicolog\u00eda y persuasi\u00f3n: Aplicar estrategias psicol\u00f3gicas para influir en las decisiones de los usuarios.<\/p><\/li>\n          <li><p>Experimentaci\u00f3n y priorizaci\u00f3n: Dise\u00f1ar, definir y priorizar experimentos basados en su impacto potencial y validez estad\u00edstica.<\/p><\/li>\n          <li><p>Herramientas y optimizaci\u00f3n basada en datos: Conocer y utilizar las principales herramientas de experimentaci\u00f3n para implementar estrategias informadas por datos.<\/p><\/li>\n          <li><p>Medici\u00f3n y actualizaci\u00f3n continua: Medir el impacto de las acciones de CRO y mantenerse actualizado con las tendencias como la integraci\u00f3n de AI y Machine Learning.<\/p><\/li>\n      <\/ol>\n<\/div>\n<\/div>\n            <\/div>\n        <\/div>\n<\/section>\n\n\n    <section class='-width-vw -bg-grey-ultra-light' id=''>\n        <div class='container'>\n            <div class=\"section-form__wysiwyg\">\n                            <h2 class='section-form__title'>A qui\u00e9n va dirigido<\/h2>\n                        <div class=\"section-form__inner\">\n\n<p>Para poder sacar el m\u00e1ximo provecho de este programa especializado se requieren\u202fconocimientos previos en Marketing Digital y Anal\u00edtica Web. No importa si est\u00e1s en el lado del dise\u00f1o (UX, Investigador, UI), en la\u202fcaptaci\u00f3n\u202f(SEO, SEM, SMO), si eres\u202fanalista web\u202fo si tu especialidad es la\u202festrategia. Si te apasiona la mejora continua de un proyecto web y est\u00e1s obsesionado con poner el usuario en el centro de tu trabajo, \u00e9ste es tu curso.<\/p>\n\n\n\n<p>Tanto si tienes experiencia como si est\u00e1s empezando, si entiendes c\u00f3mo funciona un proyecto en Internet, este curso te aportar\u00e1 lo que necesitas para dar el salto a CRO acompa\u00f1ado por los mejores profesionales del pa\u00eds.<\/p>\n\n<\/div>\n            <\/div>\n        <\/div>\n<\/section>\n\n\n    <section class='-width-vw ' id='estudios'>\n        <div class='container'>\n            <div class=\"section-form__wysiwyg\">\n                        <div class=\"section-form__inner\">\n\n<div class=\"info-course__container\">\n    <h2 class='info-course__title-head'>\u00bfQu\u00e9 voy a estudiar en el Curso de CRO?<\/h2>\n    <ul class='info-course__outstanding'>\n        <li class='info-course__item'>\n            <p class='info-course__title'>Inicio<\/p>\n            <p class='info-course__content'>19 de mayo<\/p>\n        <\/li>\n        <li class='info-course__item'>\n            <p class='info-course__title'>Duraci\u00f3n<\/p>\n            <p class='info-course__content'>3 meses <\/p>\n        <\/li>\n        <li class='info-course__item'>\n            <p class='info-course__title'>Horario<\/p>\n            <p class='info-course__content'>M, X y J: 19:00 a 21:30h<\/p>\n        <\/li>\n        <li class='info-course__item'>\n            <p class='info-course__title'><\/p>\n            <p class='info-course__content'><\/p>\n        <\/li>\n        <li class='info-course__item'>\n            <p class='info-course__title'><\/p>\n            <p class='info-course__content'><\/p>\n        <\/li>\n        <li class='info-course__item'>\n            <p class='info-course__title'><\/p>\n            <p class='info-course__content'><\/p>\n        <\/li>\n    <\/ul>\n    <h3 class='info-course__heading'>Temario<\/h3>\n    <ul class=\"info-course__subjects\" data-module=\"accordion\">\n                                    <li class=\"info-course__subjects-item\" data-accordion=\"item\">\n                    <h3 class=\"info-course__subjects-title\" data-accordion=\"button\" data-gtm-container=\"acordeon\" data-gtm-action=\"accordion_open\" data-gtm-category=\"M\u00f3dulo 1. CRO Basics, leyes de dise\u00f1o y Behavioral Design.\">\n                        M\u00f3dulo 1. CRO Basics, leyes de dise\u00f1o y Behavioral Design.                        <i class=\"info-course__subjects-icon icon-caret-down\"><\/i>\n                    <\/h3>\n                    <div class=\"info-course__subjects-content\" data-accordion=\"content\">\n                        <div class=\"info-course__subjects-inner wysiwyg\">\n                            <ul>\n<li>Conceptos fundamentales en CRO.<\/li>\n<li>Drivers de conversi\u00f3n seg\u00fan modelos de negocio.<\/li>\n<li>Comportamiento, consumo y behavioral design.<\/li>\n<\/ul>\n                        <\/div>\n                    <\/div>\n                <\/li>\n                            <li class=\"info-course__subjects-item\" data-accordion=\"item\">\n                    <h3 class=\"info-course__subjects-title\" data-accordion=\"button\" data-gtm-container=\"acordeon\" data-gtm-action=\"accordion_open\" data-gtm-category=\"M\u00f3dulo 2. Investigaci\u00f3n de usuarios.\">\n                        M\u00f3dulo 2. Investigaci\u00f3n de usuarios.                        <i class=\"info-course__subjects-icon icon-caret-down\"><\/i>\n                    <\/h3>\n                    <div class=\"info-course__subjects-content\" data-accordion=\"content\">\n                        <div class=\"info-course__subjects-inner wysiwyg\">\n                            <ul>\n<li>Qu\u00e9 es el UX Research y principales t\u00e9cnicas: personas, user testing, surveys online.<\/li>\n<li>C\u00f3mo utilizar las t\u00e9cnicas y qu\u00e9 tipo de aprendizajes aportan al CRO que permiten determinar l\u00edneas de acci\u00f3n.<\/li>\n<li><strong>Ejercicio:<\/strong> <strong>Realizaci\u00f3n de UX Research sobre el proyecto o definir c\u00f3mo realizarlo.<\/strong><\/li>\n<\/ul>\n                        <\/div>\n                    <\/div>\n                <\/li>\n                            <li class=\"info-course__subjects-item\" data-accordion=\"item\">\n                    <h3 class=\"info-course__subjects-title\" data-accordion=\"button\" data-gtm-container=\"acordeon\" data-gtm-action=\"accordion_open\" data-gtm-category=\"M\u00f3dulo 3. Anal\u00edtica digital enfocada a detectar oportunidades de mejora.\">\n                        M\u00f3dulo 3. Anal\u00edtica digital enfocada a detectar oportunidades de mejora.                        <i class=\"info-course__subjects-icon icon-caret-down\"><\/i>\n                    <\/h3>\n                    <div class=\"info-course__subjects-content\" data-accordion=\"content\">\n                        <div class=\"info-course__subjects-inner wysiwyg\">\n                            <ul>\n<li>Revisi\u00f3n de la correcta implementaci\u00f3n de la anal\u00edtica digital: qu\u00e9 queremos medir, para qu\u00e9, c\u00f3mo lo medimos y que aprendizajes obtenemos.<\/li>\n<li>T\u00e9cnicas de an\u00e1lisis cuantitativo y cualitativo orientadas a la localizaci\u00f3n de ineficiencias.<\/li>\n<li>Explotaci\u00f3n de datos como herramienta para localizar problemas.<\/li>\n<li>Reporting.<\/li>\n<li>Comprensi\u00f3n de como se reaiza la medici\u00f3n con las herramientas de an\u00e1lisis actuales.<\/li>\n<li><strong>Ejercicio:<\/strong> <strong>Uso de t\u00e9cnicas de an\u00e1lisis en proyecto para localizar posibles problemas a resolver.<\/strong><\/li>\n<\/ul>\n                        <\/div>\n                    <\/div>\n                <\/li>\n                            <li class=\"info-course__subjects-item\" data-accordion=\"item\">\n                    <h3 class=\"info-course__subjects-title\" data-accordion=\"button\" data-gtm-container=\"acordeon\" data-gtm-action=\"accordion_open\" data-gtm-category=\"M\u00f3dulo 4. Detecci\u00f3n de ineficiencias y desarrollo de hip\u00f3tesis. Planteamiento de experimentos y test.\">\n                        M\u00f3dulo 4. Detecci\u00f3n de ineficiencias y desarrollo de hip\u00f3tesis. Planteamiento de experimentos y test.                        <i class=\"info-course__subjects-icon icon-caret-down\"><\/i>\n                    <\/h3>\n                    <div class=\"info-course__subjects-content\" data-accordion=\"content\">\n                        <div class=\"info-course__subjects-inner wysiwyg\">\n                            <ul class=\"list--icon-dark_\">\n<li>T\u00e9cnicas de an\u00e1lisis y localizaci\u00f3n de ineficiencias seg\u00fan modelo de negocio en base al an\u00e1lisis digital cuantitativo y cualitativo y al research.<\/li>\n<li>Desarrollo de hip\u00f3tesis sobre las que definir acciones de mejora.<\/li>\n<li>Dise\u00f1o de acciones derivadas de las hip\u00f3tesis.<\/li>\n<li>Ejercicio: realizar hip\u00f3tesis sobre una ineficiencia detectada.<\/li>\n<li>Dise\u00f1o y desarrollo de A\/B testing y experimentos digitales, posibilidades y conclusiones.<\/li>\n<li>C\u00f3mo presentar y documentar un experimento y A\/B testing.<\/li>\n<li><strong>Ejercicio: Definici\u00f3n de un A\/B testing.<\/strong><\/li>\n<\/ul>\n                        <\/div>\n                    <\/div>\n                <\/li>\n                            <li class=\"info-course__subjects-item\" data-accordion=\"item\">\n                    <h3 class=\"info-course__subjects-title\" data-accordion=\"button\" data-gtm-container=\"acordeon\" data-gtm-action=\"accordion_open\" data-gtm-category=\"M\u00f3dulo 5. Implementaci\u00f3n de A\/B testing y herramientas.\">\n                        M\u00f3dulo 5. Implementaci\u00f3n de A\/B testing y herramientas.                        <i class=\"info-course__subjects-icon icon-caret-down\"><\/i>\n                    <\/h3>\n                    <div class=\"info-course__subjects-content\" data-accordion=\"content\">\n                        <div class=\"info-course__subjects-inner wysiwyg\">\n                            <ul class=\"list--icon-dark_\">\n<li>Escoger la herramienta adecuada en funci\u00f3n del tipo de test a realizar.<\/li>\n<li>Posibilidades de las diferentes herramientas existentes en el mercado.<\/li>\n<li>Integraci\u00f3n de dichas herramientas con el ecosistema tecnol\u00f3gico de la empresa.<\/li>\n<li>Implementaci\u00f3n de herramientas seg\u00fan tipolog\u00eda de proyecto.<\/li>\n<li>Gesti\u00f3n de su explotaci\u00f3n.<\/li>\n<\/ul>\n                        <\/div>\n                    <\/div>\n                <\/li>\n                            <li class=\"info-course__subjects-item\" data-accordion=\"item\">\n                    <h3 class=\"info-course__subjects-title\" data-accordion=\"button\" data-gtm-container=\"acordeon\" data-gtm-action=\"accordion_open\" data-gtm-category=\"M\u00f3dulo 6. Gesti\u00f3n de proyectos CRO.\">\n                        M\u00f3dulo 6. Gesti\u00f3n de proyectos CRO.                        <i class=\"info-course__subjects-icon icon-caret-down\"><\/i>\n                    <\/h3>\n                    <div class=\"info-course__subjects-content\" data-accordion=\"content\">\n                        <div class=\"info-course__subjects-inner wysiwyg\">\n                            <ul class=\"list--icon-dark_\">\n<li>Metodolog\u00edas de gesti\u00f3n de proyectos CRO.<\/li>\n<li>Agile.<\/li>\n<li>Creaci\u00f3n y gesti\u00f3n de backlog.<\/li>\n<li>Despliegue de proyectos y acciones.<\/li>\n<li>Ejemplos de c\u00f3mo gestionar y resolver incidencias en un proyecto CRO.<\/li>\n<li>Presentaci\u00f3n de resultados.<\/li>\n<\/ul>\n                        <\/div>\n                    <\/div>\n                <\/li>\n                        <\/ul>\n\n            <a class=\"button--third\" target=\"_blank\" href=\"https:\/\/static.kschool.com\/programa\/KSchool_Curso_CRO.pdf | Chat | Microsoft Teams\" data-gtm-container=\"boton_info \" data-gtm-category=\"descarga_catalogo\" data-gtm-action=\"form_success_descarga_catalogo\">\n            Descarga el plan de estudios            <i class=\"icon-arrow-right\"><\/i>\n        <\/a>\n    \n<\/div>\n<\/div>\n            <\/div>\n        <\/div>\n<\/section>\n<\/div>\n\n\n    <div class=\"section-form__form\">\n\n<div class=\"section-form__form-sticky\" data-promo-cta-form-mobile='form' id='form'>\n        <div class='form__outstanding'>\n          <p class='form__outstanding-pretitle'>Hasta el 29 de abril<\/p>\n          <p class='form__outstanding-title'>20% de descuento<\/p>\n        <\/div>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f82302-o1\" lang=\"mx\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/mx\/wp-json\/wp\/v2\/curso\/83342#wpcf7-f82302-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"82302\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"mx\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f82302-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"js-form\">\n  <p class=\"form__title\">Informaci\u00f3n sin compromiso<\/p>\n\n  <div class=\"form__row\">\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"nombre\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form__field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre\" value=\"\" type=\"text\" name=\"nombre\" \/><\/span>\n  <\/div>\n\n  <div class=\"form__row\">\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"apellidos\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form__field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Apellidos\" value=\"\" type=\"text\" name=\"apellidos\" \/><\/span>\n  <\/div>\n\n  <div class=\"form__row\">\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form__field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n  <\/div>\n\n  <div class=\"form__row form__select\">\n    <select class=\"form__field form__country\" aria-invalid=\"false\" placeholder=\"Pa\u00eds\" name=\"country\"><\/select>\n  <\/div>\n\n  <div class=\"form__row\">\n    <div class='form__column form__telephone'>\n      <div class=\"form__column form__column-prefix\">\n        <span data-name=\"prefix\">\n          <span class=\"wpcf7-form-control-wrap\" data-name=\"prefix\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form__field form__prefix\" aria-required=\"true\" aria-invalid=\"false\" value=\"+34\" type=\"text\" name=\"prefix\" \/><\/span>\n        <\/span>\n       <\/div>\n       <div class=\"form__column\">\n         <span data-name=\"tel\">\n           <span class=\"wpcf7-form-control-wrap\" data-name=\"phone\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel form__field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tel\u00e9fono\" value=\"\" type=\"tel\" name=\"phone\" \/><\/span>\n         <\/span>\n       <\/div>\n     <\/div>\n  <\/div>\n\n  <div class=\"form-group\">\n    <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Streaming\" type=\"hidden\" name=\"sede\" \/>\n  <\/div>\n\n<div class=\"form__rgpd\"><div class=\"form__row\"><div class=\"form__legal\">DIGITAL SCHOOL, S.L.U. (en adelante, \"DKS Digital Knowledge School\"), tratar\u00e1 los datos de car\u00e1cter personal que usted ha proporcionado con la finalidad de: atender a su solicitud de informaci\u00f3n, reclamaci\u00f3n, duda o sugerencia que realice sobre los productos y\/o servicios ofrecidos por DKS Digital Knowledge School, incluido por v\u00eda telef\u00f3nica, o a trav\u00e9s de WhatsApp,, as\u00ed como para mantenerle informado de nuestra actividad. <br><br> A su vez, le informamos que vamos a realizar un perfilado de sus datos de car\u00e1cter personal para poderle enviar informaci\u00f3n personalizada en funci\u00f3n de sus intereses. Puede consultar informaci\u00f3n adicional haciendo clic <a href=\"https:\/\/kschool.com\/politica-de-privacidad\/#perfilado\" target=\"_blank\" rel=\"noreferrer noopener\"> aqu\u00ed <\/a>. <br><br>Usted podr\u00e1 revocar el consentimiento otorgado, as\u00ed como ejercitar los derechos reconocidos en los art\u00edculos 15 a 22 del Reglamento (UE) 2016\/679, mediante solicitud dirigida en Calle Garc\u00eda Mart\u00edn 21, 28224 Pozuelo de Alarc\u00f3n, Madrid, o a la siguiente direcci\u00f3n de correo electr\u00f3nico <a href=\"mailto:lopd@kschool.com\">lopd@kschool.com<\/a>, identific\u00e1ndose debidamente. Si lo desea, puede consultar informaci\u00f3n adicional y detallada sobre protecci\u00f3n de datos en el siguiente <a href=\"https:\/\/kschool.com\/politica-de-privacidad\" target=\"_blank\">enlace<\/a>.<\/div><\/div><\/div><input type=\"hidden\" name=\"legal_text_hash\" value=\"e1135e6aabcd09a8de5c68060627656a\" \/>\n            <div class=\"form__row\">\n                <div class=\"form__group-switch\">\n                    <label class=\"form__switch\">\n                        <input type=\"checkbox\" name=\"commercial_communications\" value=\"1\" aria-invalid=\"false\">\n                        <span class=\"form__switch-slider\"><\/span>\n                    <\/label>\n                    <span>Deseo recibir informaci\u00f3n, tambi\u00e9n por WhatsApp, de DKS Digital Knowledge School y otras empresas educativas del <a href=\"https:\/\/kschool.com\/politica-de-privacidad\/#proeduca\" target=\"_blank\" rel=\"noreferrer noopener\">Grupo Proeduca<\/a>.<\/span>\n                <\/div>\n            <\/div>\n            \n<input type=\"hidden\" name=\"utm_medium\" value=\"\" \/><input type=\"hidden\" name=\"utm_content\" value=\"\" \/><input type=\"hidden\" name=\"facebook_utm\" value=\"\" \/><input type=\"hidden\" name=\"source_url\" value=\"https:\/\/dks.digital\/mx\/wp-json\/wp\/v2\/curso\/83342\" \/><input type=\"hidden\" name=\"utm_source\" value=\"\" \/> <input type=\"hidden\" name=\"utm_campaign\" value=\"\" \/>\n<input type=\"hidden\" name=\"carrera-elegida\" value=\"571573\" \/><input type=\"hidden\" name=\"id-magento-online\" value=\"571573\" \/><input type=\"hidden\" name=\"id-magento-madrid\" value=\"571573\" \/><input type=\"hidden\" name=\"id-magento-barcelona\" value=\"571573\" \/>\n<div class=\"form__send\">\n    <div class=\"form__loader\"><\/div>\n    <input class=\"wpcf7-submit\" type=\"submit\" value=\"Solicitar informaci\u00f3n\">\n<\/div>\n<\/div>\n<span id=\"wpcf7-69e34f1be7597-wrapper\" class=\"wpcf7-form-control-wrap honeypot-266-wrap\" style=\"display:none !important; visibility:hidden !important;\"><input type=\"hidden\" name=\"honeypot-266-time-start\" value=\"1776504603\"><input type=\"hidden\" name=\"honeypot-266-time-check\" value=\"4\"><label for=\"wpcf7-69e34f1be7597-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-69e34f1be7597-field\"  placeholder=\"Potter\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"honeypot-266\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"off\" \/><\/span><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<section class=\"career-opportunities -bg-black -text-white\" id=\"\">\n    <div class=\"career-opportunities__content container\">\n            <h2 class='career-opportunities__title'>Salidas profesionales: convi\u00e9rtete en CRO Specialist<\/h2>\n            <div class=\"wysiwyg\">\n        <p><ul>\n<li>CRO Specialist.<\/li>\n<li>CRO Lead.<\/li>\n<li>CRO Consultant.<\/li>\n<li>CRO Manager.<\/li>\n<\/ul>\n<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"career-opportunities__block\">\n\t\t\t      <div class=\"slider slider--hidden-md\">\n        <ul class=\"career-opportunities__list slider__scroll\">\n\t\t\t\t\t        <\/ul>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n<section class=\"panel-img--rectangle -bg-grey-ultra-dark -text-white\">\n  <div class=\"panel-img--rectangle__content container\">\n        <div class=\"wysiwyg\">\n          <\/div>\n  <\/div>\n  <div class=\"panel-img--rectangle__block\">\n        <h4 class='panel-img--rectangle__title-list container'>Nuestros alumnos trabajan en:<\/h4>\n        <div class=\"slider slider--hidden-md\">\n      <ul class='panel-img--rectangle__list slider__scroll'>\n                              <li class='panel-img--rectangle__item slider__item'>\n              <figure class='panel-img--rectangle__figure'>\n                <div class='panel-img--rectangle__figure-inner'>\n                  <img class='panel-img--rectangle__img' width=\"118px\" height=\"67px\" src='https:\/\/dks.digital\/wp-content\/uploads\/2023\/02\/JOHNSON.png'>\n                <\/div>\n              <\/figure>\n            <\/li>\n                      <li class='panel-img--rectangle__item slider__item'>\n              <figure class='panel-img--rectangle__figure'>\n                <div class='panel-img--rectangle__figure-inner'>\n                  <img class='panel-img--rectangle__img' width=\"118px\" height=\"67px\" src='https:\/\/dks.digital\/wp-content\/uploads\/2023\/02\/MULTIOPTICAS.png'>\n                <\/div>\n              <\/figure>\n            <\/li>\n                      <li class='panel-img--rectangle__item slider__item'>\n              <figure class='panel-img--rectangle__figure'>\n                <div class='panel-img--rectangle__figure-inner'>\n                  <img class='panel-img--rectangle__img' width=\"118px\" height=\"67px\" src='https:\/\/dks.digital\/wp-content\/uploads\/2023\/02\/vodafone.png'>\n                <\/div>\n              <\/figure>\n            <\/li>\n                      <li class='panel-img--rectangle__item slider__item'>\n              <figure class='panel-img--rectangle__figure'>\n                <div class='panel-img--rectangle__figure-inner'>\n                  <img class='panel-img--rectangle__img' width=\"118px\" height=\"67px\" src='https:\/\/dks.digital\/wp-content\/uploads\/2023\/02\/telefonica-4.svg'>\n                <\/div>\n              <\/figure>\n            <\/li>\n                      <li class='panel-img--rectangle__item slider__item'>\n              <figure class='panel-img--rectangle__figure'>\n                <div class='panel-img--rectangle__figure-inner'>\n                  <img class='panel-img--rectangle__img' width=\"118px\" height=\"67px\" src='https:\/\/dks.digital\/wp-content\/uploads\/2023\/05\/logo_elogia.jpg'>\n                <\/div>\n              <\/figure>\n            <\/li>\n                      <li class='panel-img--rectangle__item slider__item'>\n              <figure class='panel-img--rectangle__figure'>\n                <div class='panel-img--rectangle__figure-inner'>\n                  <img class='panel-img--rectangle__img' width=\"118px\" height=\"67px\" src='https:\/\/dks.digital\/wp-content\/uploads\/2024\/04\/Zara_idIULkQN6J_2.png'>\n                <\/div>\n              <\/figure>\n            <\/li>\n                      <li class='panel-img--rectangle__item slider__item'>\n              <figure class='panel-img--rectangle__figure'>\n                <div class='panel-img--rectangle__figure-inner'>\n                  <img class='panel-img--rectangle__img' width=\"118px\" height=\"67px\" src='https:\/\/dks.digital\/wp-content\/uploads\/2023\/02\/santander-1.svg'>\n                <\/div>\n              <\/figure>\n            <\/li>\n                      <li class='panel-img--rectangle__item slider__item'>\n              <figure class='panel-img--rectangle__figure'>\n                <div class='panel-img--rectangle__figure-inner'>\n                  <img class='panel-img--rectangle__img' width=\"118px\" height=\"67px\" src='https:\/\/dks.digital\/wp-content\/uploads\/2023\/02\/flat101.png'>\n                <\/div>\n              <\/figure>\n            <\/li>\n                      <li class='panel-img--rectangle__item slider__item'>\n              <figure class='panel-img--rectangle__figure'>\n                <div class='panel-img--rectangle__figure-inner'>\n                  <img class='panel-img--rectangle__img' width=\"118px\" height=\"67px\" src='https:\/\/dks.digital\/wp-content\/uploads\/2023\/05\/Logo_Corte_Ingles.svg.png'>\n                <\/div>\n              <\/figure>\n            <\/li>\n                      <li class='panel-img--rectangle__item slider__item'>\n              <figure class='panel-img--rectangle__figure'>\n                <div class='panel-img--rectangle__figure-inner'>\n                  <img class='panel-img--rectangle__img' width=\"118px\" height=\"67px\" src='https:\/\/dks.digital\/wp-content\/uploads\/2023\/02\/decathlon.svg'>\n                <\/div>\n              <\/figure>\n            <\/li>\n                      <li class='panel-img--rectangle__item slider__item'>\n              <figure class='panel-img--rectangle__figure'>\n                <div class='panel-img--rectangle__figure-inner'>\n                  <img class='panel-img--rectangle__img' width=\"118px\" height=\"67px\" src='https:\/\/dks.digital\/wp-content\/uploads\/2023\/02\/mapfre.svg'>\n                <\/div>\n              <\/figure>\n            <\/li>\n                      <li class='panel-img--rectangle__item slider__item'>\n              <figure class='panel-img--rectangle__figure'>\n                <div class='panel-img--rectangle__figure-inner'>\n                  <img class='panel-img--rectangle__img' width=\"118px\" height=\"67px\" src='https:\/\/dks.digital\/wp-content\/uploads\/2023\/02\/ogilvy.svg'>\n                <\/div>\n              <\/figure>\n            <\/li>\n                        <\/ul>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"teacher-dropdown \" data-module='teacher' data-teacher=\"item\" id=\"profesores\">\n  <div class=\"teacher-dropdown__container\">\n    <div class=\"teacher-dropdown__content container\">\n      <h2 class='teacher-dropdown__title'>Profesores<\/h2>\n      <div class=\"teacher-dropdown__description wysiwyg\">\n        <p>Estos son los profesores que te acompa\u00f1ar\u00e1n en este curso:<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"slider slider--hidden-md\">\n      <ul class=\"teacher-dropdown-card__list slider__scroll\" data-slider=\"scroll\">\n                    <li class=\"teacher-dropdown-card__item slider__item\" data-slider=\"item\">\n              <img decoding=\"async\" class=\"teacher-dropdown-card__img\" width=\"166px\" height=\"244px\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2024\/08\/Captura_de_pantalla_2024-08-16_103234-removebg-preview-300x288.png\" alt=\"Teacher\">\n\n                              <img decoding=\"async\" class=\"teacher-dropdown-card__logo-company\" width=\"67px\" height=\"12px\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2023\/03\/the-cocktail-logo.png\" alt=\"\">\n              \n              \n              <div class=\"teacher-dropdown-card__body\">\n                <h3 class=\"teacher-dropdown-card__name\">Claudia De La Cruz Mart\u00ednez<\/h3>\n                <p class=\"teacher-dropdown-card__job\">CRO Lead<\/p>\n              <\/div>\n\n            <\/li>\n                    <li class=\"teacher-dropdown-card__item slider__item\" data-slider=\"item\">\n              <img decoding=\"async\" class=\"teacher-dropdown-card__img\" width=\"166px\" height=\"244px\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2016\/09\/descarga-11.jpg\" alt=\"Teacher\">\n\n                              <img decoding=\"async\" class=\"teacher-dropdown-card__logo-company\" width=\"67px\" height=\"12px\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2023\/02\/santander-4.svg\" alt=\"\">\n              \n              \n              <div class=\"teacher-dropdown-card__body\">\n                <h3 class=\"teacher-dropdown-card__name\">Ana Sopl\u00f3n<\/h3>\n                <p class=\"teacher-dropdown-card__job\">Digital Analyst <\/p>\n              <\/div>\n\n            <\/li>\n                    <li class=\"teacher-dropdown-card__item slider__item\" data-slider=\"item\">\n              <img decoding=\"async\" class=\"teacher-dropdown-card__img\" width=\"166px\" height=\"244px\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2024\/08\/1677836999178-Photoroom-300x286.png\" alt=\"Teacher\">\n\n                              <img decoding=\"async\" class=\"teacher-dropdown-card__logo-company\" width=\"67px\" height=\"12px\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2024\/08\/1666794910117.jpg\" alt=\"\">\n              \n              \n              <div class=\"teacher-dropdown-card__body\">\n                <h3 class=\"teacher-dropdown-card__name\">Elena Fern\u00e1ndez D\u00edez<\/h3>\n                <p class=\"teacher-dropdown-card__job\">Growth Manager <\/p>\n              <\/div>\n\n            <\/li>\n                    <li class=\"teacher-dropdown-card__item slider__item\" data-slider=\"item\">\n              <img decoding=\"async\" class=\"teacher-dropdown-card__img\" width=\"166px\" height=\"244px\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2024\/09\/Gj-photoaidcom-greyscale-removebg-preview-225x300.png\" alt=\"Teacher\">\n\n                              <img decoding=\"async\" class=\"teacher-dropdown-card__logo-company\" width=\"67px\" height=\"12px\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2024\/09\/Adidas_Logo.svg.png\" alt=\"\">\n              \n              \n              <div class=\"teacher-dropdown-card__body\">\n                <h3 class=\"teacher-dropdown-card__name\">Gabriel Jim\u00e9nez<\/h3>\n                <p class=\"teacher-dropdown-card__job\">UX Researcher <\/p>\n              <\/div>\n\n            <\/li>\n                    <li class=\"teacher-dropdown-card__item slider__item\" data-slider=\"item\">\n              <img decoding=\"async\" class=\"teacher-dropdown-card__img\" width=\"166px\" height=\"244px\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2024\/09\/sara_pardina-208x300.png\" alt=\"Teacher\">\n\n                              <img decoding=\"async\" class=\"teacher-dropdown-card__logo-company\" width=\"67px\" height=\"12px\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2024\/09\/garaje_ideas_logo.jpg\" alt=\"\">\n              \n              \n              <div class=\"teacher-dropdown-card__body\">\n                <h3 class=\"teacher-dropdown-card__name\">Sara Pardina<\/h3>\n                <p class=\"teacher-dropdown-card__job\">Adobe Developer<\/p>\n              <\/div>\n\n            <\/li>\n              <\/ul>\n    <\/div>\n    <div class=\"teacher-dropdown__button container\">\n      <button class=\"button--link\" data-teacher='button' data-aux-more=\"Ver m\u00e1s\" data-aux-less=\"Ver menos\" data-teacher-text='Ver m\u00e1s' data-gtm-container=\"button_see_more\" data-gtm-category=\"Profesores\" data-gtm-action=\"navigation\">\n        Ver m\u00e1s      <\/button>\n    <\/div>\n    <ul class='teacher-dropdown-list container' data-teacher='content'>\n      <div class='teacher-dropdown-list__inner'>\n              <\/div>\n    <\/ul>\n  <\/div>\n<\/section>\n\n\n<section class=\"panel-icon -text-center -bg-grey-ultra\" id=\"financiacion\">\n  <div class=\"panel-icon__container container\">\n    <div class=\"panel-icon__content\">\n            <h2 class=\"panel-icon__title\">Formas de pago y financiaci\u00f3n<\/h2>\n            <p class=\"panel-icon__subtitle\"><\/p>\n    <\/div>\n    <ul class='panel-icon__list'>\n      <li class='panel-icon__item'>\n        <div class='panel-icon__inner'>\n          <i class=\"icon-currency-eur panel-icon__icon\"><\/i>\n        <\/div>\n                <h4 class='panel-icon__item-title'>Pago \u00fanico<\/h4>\n                <p class='panel-icon__item-content'>Descuentos adicionales<\/p>\n      <\/li>\n      <li class='panel-icon__item'>\n        <div class='panel-icon__inner'>\n          <i class=\"icon-calendar-blank panel-icon__icon\"><\/i>\n        <\/div>\n                <h4 class='panel-icon__item-title'>Hasta 18 cuotas<\/h4>\n                <p class='panel-icon__item-content'>Paga en c\u00f3modas cuotas<\/p>\n      <\/li>\n      <li class='panel-icon__item'>\n        <div class='panel-icon__inner'>\n          <i class=\"icon-briefcase panel-icon__icon\"><\/i>\n        <\/div>\n                <h4 class='panel-icon__item-title'>Financiaci\u00f3n con DKS<\/h4>\n                <p class='panel-icon__item-content'>Estudiamos tu caso para ofrecerte la mejor financiaci\u00f3n<\/p>\n      <\/li>\n    <\/ul>\n      <\/div>\n<\/section>\n\n\r\n                <script type=\"application\/ld+json\">\r\n                    {\r\n                      \"@context\": \"https:\/\/schema.org\",\r\n                      \"@type\": \"FAQPage\",\r\n                      \"mainEntity\": [\r\n            \r\n                  {\r\n                    \"@type\": \"Question\",\r\n                    \"name\": \"\u00bfQu\u00e9 estudiar para ser CRO?\",\r\n                    \"acceptedAnswer\": {\r\n                      \"@type\": \"Answer\",\r\n                      \"text\": \"\n<p>Para convertirte en CRO (Conversion Rate Optimization Specialist) es muy \u00fatil tener formaci\u00f3n en metodolog\u00edas de experimentaci\u00f3n (como A\/B testing) y conocimientos de Google Analytics\u00a0o plataformas similares.<\/p>\n\n\n\n<p><\/p>\n\"\r\n                    }\r\n                  },\r\n                  {\r\n                    \"@type\": \"Question\",\r\n                    \"name\": \"\u00bfQu\u00e9 es ser un CRO?\",\r\n                    \"acceptedAnswer\": {\r\n                      \"@type\": \"Answer\",\r\n                      \"text\": \"\n<p>Un CRO (Conversion Rate Optimization Specialist) es el profesional responsable de aumentar la tasa de conversi\u00f3n de un sitio web o aplicaci\u00f3n. Su principal funci\u00f3n es lograr que m\u00e1s usuarios realicen acciones clave como comprar, registrarse o descargar. Para ello, analiza el comportamiento de los usuarios, identifica obst\u00e1culos en el proceso de conversi\u00f3n, dise\u00f1a y ejecuta experimentos como pruebas A\/B, colabora con equipos de dise\u00f1o y producto, y mide continuamente los resultados para optimizar el rendimiento.<\/p>\n\"\r\n                    }\r\n                  },\r\n                  {\r\n                    \"@type\": \"Question\",\r\n                    \"name\": \"\u00bfQu\u00e9 es el CR en marketing?\",\r\n                    \"acceptedAnswer\": {\r\n                      \"@type\": \"Answer\",\r\n                      \"text\": \"\n<p>CR significa Conversion Rate, traducido como Tasa de Conversi\u00f3n. Es un indicador clave en marketing digital y mide el porcentaje de usuarios que completan una acci\u00f3n deseada respecto al total de visitantes. Por ejemplo, si 100 personas visitan tu landing\u00a0page y 5 rellenan el formulario, tu CR es del 5%.<\/p>\n\"\r\n                    }\r\n                  }\r\n                    ]\r\n                  }\r\n                <\/script>\r\n            \n<section class=\"faq -bg-grey-ultra-dark -text-white\" >\n  <div class=\"faq__container container\">\n\n    <div class=\"faq__introduction -width-75p-md -width-full\">\n      <h3 class=\"heading--2\">Preguntas frecuentes<\/h3>          <\/div>\n\n          <ul class=\"faq__list\" data-module=\"accordion\">\n                              <li class=\"faq__item\" data-accordion=\"item\">\n              <h3 class=\"faq__title\" data-accordion=\"button\" data-gtm-container=\"acordeon\" data-gtm-action=\"accordion_close\" data-gtm-category=\"\u00bfQu\u00e9 estudiar para ser CRO?\">\u00bfQu\u00e9 estudiar para ser CRO?<\/h3>\n              <div class=\"faq__body\" data-accordion=\"content\">\n                <div class=\"faq__inner\">\n                  <div class=\"wysiwyg\"><!-- wp:paragraph -->\n<p>Para convertirte en CRO (Conversion Rate Optimization Specialist) es muy \u00fatil tener formaci\u00f3n en metodolog\u00edas de experimentaci\u00f3n (como A\/B testing) y conocimientos de Google Analytics\u00a0o plataformas similares.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph --><\/div>\n                <\/div>\n              <\/div>\n            <\/li>\n                                        <li class=\"faq__item\" data-accordion=\"item\">\n              <h3 class=\"faq__title\" data-accordion=\"button\" data-gtm-container=\"acordeon\" data-gtm-action=\"accordion_close\" data-gtm-category=\"\u00bfQu\u00e9 es ser un CRO?\">\u00bfQu\u00e9 es ser un CRO?<\/h3>\n              <div class=\"faq__body\" data-accordion=\"content\">\n                <div class=\"faq__inner\">\n                  <div class=\"wysiwyg\"><!-- wp:paragraph -->\n<p>Un CRO (Conversion Rate Optimization Specialist) es el profesional responsable de aumentar la tasa de conversi\u00f3n de un sitio web o aplicaci\u00f3n. Su principal funci\u00f3n es lograr que m\u00e1s usuarios realicen acciones clave como comprar, registrarse o descargar. Para ello, analiza el comportamiento de los usuarios, identifica obst\u00e1culos en el proceso de conversi\u00f3n, dise\u00f1a y ejecuta experimentos como pruebas A\/B, colabora con equipos de dise\u00f1o y producto, y mide continuamente los resultados para optimizar el rendimiento.<\/p>\n<!-- \/wp:paragraph --><\/div>\n                <\/div>\n              <\/div>\n            <\/li>\n                                        <li class=\"faq__item\" data-accordion=\"item\">\n              <h3 class=\"faq__title\" data-accordion=\"button\" data-gtm-container=\"acordeon\" data-gtm-action=\"accordion_close\" data-gtm-category=\"\u00bfQu\u00e9 es el CR en marketing?\">\u00bfQu\u00e9 es el CR en marketing?<\/h3>\n              <div class=\"faq__body\" data-accordion=\"content\">\n                <div class=\"faq__inner\">\n                  <div class=\"wysiwyg\"><!-- wp:paragraph -->\n<p>CR significa Conversion Rate, traducido como Tasa de Conversi\u00f3n. Es un indicador clave en marketing digital y mide el porcentaje de usuarios que completan una acci\u00f3n deseada respecto al total de visitantes. Por ejemplo, si 100 personas visitan tu landing\u00a0page y 5 rellenan el formulario, tu CR es del 5%.<\/p>\n<!-- \/wp:paragraph --><\/div>\n                <\/div>\n              <\/div>\n            <\/li>\n                        <\/ul>\n    \n    \n  <\/div>\n<\/section>\n\n\n<section class=\"plp-course -text-white -pdp\">\n\t<div class=\"plp-course__container container\">\n\t\t<h2 class=\"heading--h3\">Tambi\u00e9n te puede interesar<\/h2>\n\t\t<!-- Bloque cursos -->\n\t\t<div class=\"course slider slider--hidden-md\" data-module=\"slider\">\n\t\t\t<ul class=\"slider__scroll\" data-slider=\"scroll\">\n\t\t\t\t\t\t\t\t\t\t<li class=\"course__item slider__item\" data-slider=\"item\" data-module=\"link\" data-link-href=\"https:\/\/dks.digital\/mx\/maestria\/maestria-ux-ui\/\" data-link-target=\"_self\" data-gtm-container=\"distributor\" data-gtm-action=\"navigation\" data-gtm-category=\"Maestr\u00eda en UX\/UI\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"course__img\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2023\/02\/UX-UI-300x300.png\" alt=\"Curso\">\n\t\t\t\t\t\t\t<div class=\"course__body\">\n\t\t\t\t\t\t\t\t<h4 class=\"course__title\" data-gtm-container=\"distributor\" data-gtm-action=\"navigation\" data-gtm-category=\"Maestr\u00eda en UX\/UI\"><a href=\"https:\/\/dks.digital\/mx\/maestria\/maestria-ux-ui\/\">Maestr\u00eda en UX\/UI<\/a><\/h4>\n\t\t\t\t\t\t\t\t<p class=\"course__content\"><\/p>\n\t\t\t\t\t\t\t\t<ul class=\"course__oustanding\">\n\t\t\t\t\t\t\t\t\t<li>Master<\/li>\n\t\t\t\t\t\t\t\t\t<li>7 meses<\/li>\n\t\t\t\t\t\t\t\t\t<li>Oto\u00f1o<\/li>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"course__item slider__item\" data-slider=\"item\" data-module=\"link\" data-link-href=\"https:\/\/dks.digital\/mx\/cursos\/curso-ecommerce\/\" data-link-target=\"_self\" data-gtm-container=\"distributor\" data-gtm-action=\"navigation\" data-gtm-category=\"Experto en Ecommerce\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"course__img\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2025\/07\/Curso-Ecommerce-1-1-231x312-1-222x300.jpg\" alt=\"Curso\">\n\t\t\t\t\t\t\t<div class=\"course__body\">\n\t\t\t\t\t\t\t\t<h4 class=\"course__title\" data-gtm-container=\"distributor\" data-gtm-action=\"navigation\" data-gtm-category=\"Experto en Ecommerce\"><a href=\"https:\/\/dks.digital\/mx\/cursos\/curso-ecommerce\/\">Experto en Ecommerce<\/a><\/h4>\n\t\t\t\t\t\t\t\t<p class=\"course__content\"><\/p>\n\t\t\t\t\t\t\t\t<ul class=\"course__oustanding\">\n\t\t\t\t\t\t\t\t\t<li>Curso<\/li>\n\t\t\t\t\t\t\t\t\t<li>4 meses<\/li>\n\t\t\t\t\t\t\t\t\t<li>Oto\u00f1o<\/li>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"course__item slider__item\" data-slider=\"item\" data-module=\"link\" data-link-href=\"https:\/\/dks.digital\/mx\/maestria\/maestria-marketing-digital-online\/\" data-link-target=\"_self\" data-gtm-container=\"distributor\" data-gtm-action=\"navigation\" data-gtm-category=\"Maestr\u00eda en Digital Marketing 360\u00ba\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"course__img\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2023\/12\/Digital-Marketing-360-300x300.webp\" alt=\"Curso\">\n\t\t\t\t\t\t\t<div class=\"course__body\">\n\t\t\t\t\t\t\t\t<h4 class=\"course__title\" data-gtm-container=\"distributor\" data-gtm-action=\"navigation\" data-gtm-category=\"Maestr\u00eda en Digital Marketing 360\u00ba\"><a href=\"https:\/\/dks.digital\/mx\/maestria\/maestria-marketing-digital-online\/\">Maestr\u00eda en Digital Marketing 360\u00ba<\/a><\/h4>\n\t\t\t\t\t\t\t\t<p class=\"course__content\"><\/p>\n\t\t\t\t\t\t\t\t<ul class=\"course__oustanding\">\n\t\t\t\t\t\t\t\t\t<li>Master<\/li>\n\t\t\t\t\t\t\t\t\t<li>8 meses<\/li>\n\t\t\t\t\t\t\t\t\t<li>Primavera<\/li>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"course__item slider__item\" data-slider=\"item\" data-module=\"link\" data-link-href=\"https:\/\/dks.digital\/mx\/maestria\/maestria-analitica-web\/\" data-link-target=\"_self\" data-gtm-container=\"distributor\" data-gtm-action=\"navigation\" data-gtm-category=\"Maestr\u00eda en Anal\u00edtica Digital\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"course__img\" src=\"https:\/\/dks.digital\/wp-content\/uploads\/2023\/02\/Google-Analytics-300x300.png\" alt=\"Curso\">\n\t\t\t\t\t\t\t<div class=\"course__body\">\n\t\t\t\t\t\t\t\t<h4 class=\"course__title\" data-gtm-container=\"distributor\" data-gtm-action=\"navigation\" data-gtm-category=\"Maestr\u00eda en Anal\u00edtica Digital\"><a href=\"https:\/\/dks.digital\/mx\/maestria\/maestria-analitica-web\/\">Maestr\u00eda en Anal\u00edtica Digital<\/a><\/h4>\n\t\t\t\t\t\t\t\t<p class=\"course__content\"><\/p>\n\t\t\t\t\t\t\t\t<ul class=\"course__oustanding\">\n\t\t\t\t\t\t\t\t\t<li>Master<\/li>\n\t\t\t\t\t\t\t\t\t<li>8 meses<\/li>\n\t\t\t\t\t\t\t\t\t<li>Primavera<\/li>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<div class=\"slider__shadow\" data-slider=\"shadow\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":83344,"template":"template-bloques.php","tipo-estudio":[363],"area-conocimiento":[367,376],"location":[386],"duracion":[369],"escuela":[399],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Curso de CRO: Conversion Rate Optimization | DKS<\/title>\n<meta name=\"description\" content=\"Convierte el tr\u00e1fico de tu p\u00e1gina web en potenciales clientes con el curso CRO de Conversion Rate Optimization de DKS.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dks.digital\/mx\/cursos\/curso-cro-conversion-rate-optimization\/\" \/>\n<meta property=\"og:locale\" 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