{"version":"1.0","provider_name":"DKS, tu centro de estudios especializado en internet","provider_url":"https:\/\/dks.digital\/mx\/","author_name":"gema","author_url":"https:\/\/dks.digital\/mx\/blog\/author\/gema\/","title":"UTM Google Analytics: Gu\u00eda Definitiva | DKS - DKS, tu centro de estudios especializado en internet","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"FUI1ZY9sMP\"><a href=\"https:\/\/dks.digital\/mx\/blog\/analitica-web\/utm-google-analytics-guia-definitiva-DKS\/\">UTM Google Analytics: Gu\u00eda Definitiva | DKS<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/dks.digital\/mx\/blog\/analitica-web\/utm-google-analytics-guia-definitiva-DKS\/embed\/#?secret=FUI1ZY9sMP\" width=\"600\" height=\"338\" title=\"&#8220;UTM Google Analytics: Gu\u00eda Definitiva | DKS&#8221; &#8212; DKS, tu centro de estudios especializado en internet\" data-secret=\"FUI1ZY9sMP\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/dks.digital\/wp-content\/uploads\/2025\/09\/computadora-portatil-con-el-progreso-de-las-ganancias-de-la-empresa-en-la-pantalla-scaled.jpg","thumbnail_width":600,"thumbnail_height":400,"description":"Xavier Colom\u00e9s es profesor en el VI Master en Anal\u00edtica Web dirigido por Gemma Mu\u00f1oz y ha escrito este post invitado en el que intentar\u00e1 resolver dudas como: \u00bfQu\u00e9 est\u00e1 pasando con la disciplina? \u00bfhacia donde vamos?... Pero antes de plantear el debate, analizar\u00e1 la situaci\u00f3n actual ya que el rol del analista web en las organizaciones ha cambiado de manera radical..."}